Serena’s brand, on and off the court

As I watched this 27th all-Williams match culminating their long and successful careers, with Serena ultimately emerging the victor as she continues to embark upon a historical first calendar year Grand Slam since 1988, I’m reminded of the time I actually met both sisters at an event in Los Angeles a few years ago.

I was working for another celebrity publicist and we were having an event (book signing) at Macy Gray’s estate in Encino and she was there! The publicist that I worked for was actually Venus’s publicist but Serena would often attend many events in which I assisted.

At this particular event, I had the pleasure of assisting Serena as she flowed from interview- to- interview opportunities with the press. I recall the shear regal, Amazonian beauty of her! She was very pleasant and very gracious with the press and has quite the sense of humor as I recall.

Venus is a lovely, poised, quiet, tall gisele and very professional.

As memories serve, there were quite a lot of celebrities at this event, the gospel Grammy duo Mary, Mary (currently has a hit show on the We TV network) performed a few hits. Aisha Tyler of “the Talk” had me hold her very heavy bag as she conducted her interviews, she too was pretty fantastically funny and very sweet to me. You tend to recall these type of celebrities because some of them aren’t as pleasant………..but I guess it comes with the territory?

Venus recently graduated from Indiana University with a degree in Business Administration and Serena attended the Art Institute in Florida. Both ladies have a flare for design. Serena has a long standing relationship with Nike and together they are doing really cool things lately, most notably with a new colorful brand of sneakers.

Serena notes that she loves her relationship with Nike and is very hands on and enjoying picking the brain of Nike’s President and CEO Mark Parker. She recently completed her second Serena Slam and is debuting Nike Court’s the “Greatness Collection”, it appears that she is ever evolving from athlete to designer.

As a person who is one out of nine siblings, I understand the bond of sisters and would like to remind everyone that after Serena celebrated defeating her sister a smiling Venus wrapped both arms around her little sister for a warm hug at the net and whispered, “So happy for you.” Because at the end of the day, they will always be sisters, on and off the court! You gotta love that family bond!

Until next time my Veteran Fashionistas, as always, stay fashionable!

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About the Author

Jackie Tacke

Jacquelyn Tacke is a proud Navy veteran. She has represented designers from “Project Runway,” “Project Runway All Stars,” “All On The Line,” etc. Some of those designers’ lines were sold in Dillard’s, Lane Bryant, the Smithsonian museum, as well as a variety of boutiques across the U.S. She has produced celebrity fashion shows all across the country and abroad. She was also a guest speaker for FIDM (Fashion Institute of Design & Merchandising) in San Diego and is a member of Fashion Group International.


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