Do you or your spouse feel UNAPPRECIATED? Maybe I can help.

Let me begin to deal with APPRECIATION in marriage by explaining a basic human dynamic.

What gets your attention? Think about it. Do you notice the beat of your heart, the comfort of a hot shower, or the milk in the refrigerator? My guess is that these things (and a million other things that are commonplace in your life) do NOT get your attention. And if they don’t get your attention, then they don’t get your appreciation.

When was the last time you said to yourself, “Thank God my heart is beating.”

After your last hot shower, did you jot a note of thanks to your local power company? I didn’t.

Did you thank the breadwinner in your family last time you poured milk in your cereal? Not likely, right?

Why aren’t we appreciative for the things that are so essential in our life? Without them we would be miserable. But as long as we have them, we don’t even notice.

Imagine this: It’s 1945. You’ve been in a concentration camp in Auschwitz for 6 years. During that time, you never had a hot shower, a meal that didn’t end with you feeling hungry, or a week when your life didn’t hang in the balance.

Then one day the Russians and the Americans come marching in and you’re liberated.

Can you imagine your first hot shower? What would you be thinking? What would you say to the person who served you your first home cooked meal? Do you think they’d feel appreciated? Would you find ways to express your thanks? I don’t think there’s any doubt that you’d feel enormous GRATITUDE and that your hosts would feel deeply appreciated.

What stirs gratitude within us? It’s when we’re the recipient of UNUSUAL kindness. When I say “unusual,” I don’t mean extraordinary; I mean not-usual, uncommon, or infrequent. But when events become the norm our gratitude slumbers.

Human nature is such that there is an INVERSE relationship between frequency and appreciation. The more you get it (whatever “it” is), the more you expect it, and the less likely you are to appreciate it. And it makes no difference how crucial “it” is. The beat of your heart is a perfect example. There is nothing more crucial in your life. But there’s also nothing more frequent. And probably nothing you take more for granted.

This explains why it’s so common for spouses to take each other for granted. As the frequency with which we do things for each other increases (as the years go by), the experience (and the expression) of gratitude decreases.  

It gets to the point where people peripheral to the marriage feel more valued than husbands and wives feel toward each other.

Husbands and wives do more for each other than anyone else in their lives, but THAT’S THE PROBLEM! A man’s wife, for example, has rubbed his neck, kept a stock of his favorite cigars, and planned their anniversary celebration every year for 23 years. But he feels and expresses more gratitude when his new secretary brings him a gift from her trip to Mexico.

A woman’s husband has cut the lawn, paid the bills, and taken her away on her birthday every year for 23 years. But she felt and expressed more gratitude when Uncle Billy fixed the kitchen sink.

There’s an irony to this dynamic. We’re so appreciative when someone does something for us ONCE, right? So whatever it was that warranted our gratitude once, shouldn’t it warrant more gratitude the SECOND time? I mean if it was so wonderful early in your relationship when your spouse made a home-cooked meal, then wouldn’t it be MORE wonderful the second time, and the third, and the fourth? But it doesn’t work that way, does it? It’s logical; but it’s not psychological. The psychology of it is that it becomes LESS wonderful in your eyes.

There’s no easy way to fill your marriage with appreciation. It will NEVER come naturally. You have to make it a conscious discipline.

For more info, get the free report 7 Secrets for Fixing Your Marriage at

Mort Fertel is a world authority on the psychology of relationships and has an international reputation for saving marriages. In addition to working with couples, he teaches individuals how to single-handedly transform their marital situation.



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