Huggies Camo for a Cause Kick Off with 1.75 million Diapers to be Donated to the San Diego Armed Services YMCA

Huggies Salutes and Gives Back to Military Families With Camo for a Cause
Five Million Huggies Camo Diapers Donated to Every Arm of the Military, Memorial Day Through Fourth of July

When: Tuesday, May 22nd from 7:30am to 11am. Additional times can be arranged.
Where: Jacobs & Cushman San Diego Food Bank, 9850 Distribution Avenue, San Diego, CA 92121.
Visuals: 7 semi trucks arriving of camo printed diapers, Armed Service YMCA Volunteers and eight military families from different branches available on site, including a Navy family with 2 year old triplets.
Contact: For more information, please visit our web sites at San Diego Armed Services YMCA MilitaryYMCA.com and Armed Services YMCA

As the country celebrates our nation’s heroes this Memorial Day, Huggies is announcing Camo for a Cause, a donation of five million Huggies Little Movers Camo Diapers to every arm of the U.S. military, reaching families of those who serve. To support the donation, Huggies is partnering with the Armed Services YMCA – a military non-profit that makes military life easier with free programs and services to enlisted military and their families nationwide. 1.75 million diapers will be donated to the San Diego Armed Services YMCA to kick off this patriotic donation to military families. Additionally,  Armed Services YMCA branches at Fort Bragg |Camp Lejeune, NC, Camp Pendleton, 29 Palms, and San Diego, CA, in addition to Fort Campbell, KY and Fort Leonard Wood, MO, will also receive diapers, with a total donation of 4 million diapers, valued at $400,000, to the Armed Services YMCA.

“Our non-profit serves many of the largest military bases in the country, like the Army, Navy, Coast Guard, Marine Corps and Air Force,” says Mike Landers, CEO, Armed Services YMCA. “We are excited to be partnering with Huggies and are extremely grateful for the millions of diapers they are donating to help young enlisted troops and their families.”

Diapers will be distributed on behalf of the National Diaper Bank Network (NDBN) – a nonprofit organization founded by the Huggies Every Little Bottom program, which is dedicated to providing every child in the U.S. with the diapers needed to remain clean, dry and healthy. Huggies Every Little Bottom will work closely with military organizations from coast-to-coast to help get diapers in the hands of military families.

“We are honored to support our military service members and their families,” says Aric Melzel, Brand Director at Kimberly-Clark. “Diapers are a basic need for many families and we want to show our appreciation and thanks to those who have sacrificed so much this Memorial Day.”

Camo for a Cause From Coast-to-Coast
In addition to a partnership with Armed Services YMCA, Huggies is also providing Camo Diapers to the following organizations between Memorial Day and the Fourth of July:

Navy-Marine Corps Relief Society: A private, nonprofit charitable organization providing financial,
educational and other assistance to members of the U.S. Naval Services.
For Families of Active Military: A nonprofit organization that offers stability, strength and support – physical, emotional and financial – to the military and families of active military on an emergency and proactive basis.

Fort Bragg Air Force Base: Home of the U.S. Army Airborne Forces and Special Forces, as well as U.S. Army Forces Command and U.S. Army Reserve Command.
Coast Guard Foundation: National nonprofit organization that provides education, support and relief for the brave men and women of the Coast Guard who enforce maritime law, protect our homeland and preserve the environment.

Huggies Every Little Bottom
One-in-three American families struggle with the ability to provide their children with clean, dry diapers. Since 2010, Huggies has donated more than 60 million diapers through the Every Little Bottom program to families in need in North America. In 2011, Huggies founded the NDBN, the first national nonprofit dedicated to raise awareness of diaper need, build capacity of diaper banks and close the diaper gap in America. Huggies continues to stay dedicated to getting diapers to babies in need and in 2012 has committed to donating at least 20 million diapers in the U.S. to the NDBN.

For more information on The National Diaper Bank Network, visit www.diaperbanknetwork.org.  For more information on Huggies Every Little Bottom, visit www.everylittlebottom.com or take part in the conversation about the latest Huggies Brand and parenting news by following @Huggies on Twitter and visiting www.facebook.com/Huggies

About The National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a newly formed national nonprofit organization dedicated to providing every child in the United States with the supply of diapers needed to remain clean, dry and healthy. The vision is to help America become a place where every family has access to the diapers they need for their child. The mission is to raise awareness of diaper need and build capacity of diaper banks by creating a national network of community partners. To learn more visit diaperbanknetwork.org.

About Armed Services YMCA
The Armed Services YMCA (ASYMCA) was rated as a top 3% of charities nationwide by Charity Navigator in 2011.  The ASYMCA makes military life easier with free and low-cost programs for nearly 500,000 junior enlisted and their families each year at 33 branches and affiliates nationwide. Programs offered include: deployment support, emergency aid, family and youth camps, and other services that help military families stress less and connect more. Please visit www.asymca.org to learn more.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 140-year history of innovation, visit www.kimberly-clark.com.

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